About Deborah Ivanoff
Master Business Coach & Facilitator
When most people hit a setback on the way to a goal, something predictable happens: stress spikes, frustration turns inward, and a quiet question surfaces — what’s wrong with me? It’s tempting to give up, turn back, or start over. Again.
I don’t respond that way anymore. Not because I don’t feel it — I do — but because I’ve come to understand something about how change actually works: resistance isn’t a sign you’re doing it wrong. It’s part of the process. Fighting it, or trying to muscle past it, is usually what wears people down and sends them in circles instead of forward.
I learned this the hard way, during a long divorce that brought financial and emotional chaos into my life and my kids’ lives. I remember realizing that if I wanted the relationship with my children I’d always dreamed of, I couldn’t keep doing what I’d been doing. I needed real skills for navigating resistance, difficult emotions, and conflict — or I’d lose the people who mattered most to me.
So I began a lifelong journey of training and mentorship to master the change process, especially in high-stakes, emotional situations. When I started seeing the results in my own life — stronger relationships, a renewed sense of productivity — I knew I had to share this work with others.
I do this through private 1-1 coaching programs and by speaking to organizations interested in supporting real, lasting change.
Check out the links below to learn more.
25+ Years Experience
Since 1999, I have been coaching high-level professionals and organizations to achieve the next-level of financial and creative success through coaching that addresses the #1 problem- “Resistance” in the form of what feels like Emotional Sabotage.
When you have the talent, the desire, the drive, and the vision but you aren’t achieving results, there is often nothing faster and more effective at getting to the root of the problem than strengthening your Emotional Flexibility and reconnection to the Guidance contained within the Resistance. This isn’t a “nice to have” or another skill on your resume, this is the lynchpin of all lasting, highly-effective businesses and relationships.
I often wonder what the world would be like if everyone, whether a parent, an entrepreneur, an employee or CEO knew that through Emotional Flexibility and tools to overcome Resistance, all good things could become possible?
If you knew that you had a proven process to work through challenging emotions and conflicts you used to avoid, and you could get all of that “negative” energy back, how much more could you innovate/earn/give?
Education / Skills
Ethical Coaching Collective
Certified Integrative Change Worker
Southern Oregon University
Certified Mediator, State of Oregon
Quantum Spirit International
Certified Coach
Master Level Coach
Certified Coaches Instructor for Quantum Spirit International
Teleclass International
Certified Telecourse Leader
Belford University
Masters in Spirituality
PhD in Life Coaching
Global Sciences Foundation
with Joe Vitale & Steve G. Jones
Law of Attraction Practitioner –
Advanced Certification
Certified LOA Wealth Practitioner
Certified Advanced LOA Wealth Practitioner
Universal Light Church
Minister
Being The Solution
Certified Being Coach
Certified Being Instructor
Current Studies
Integrative Change Work
Hypno-Psychedelic Facilitation
Trauma-Informed Coaching
Unshaming Work
Open-Focus Brain
Nonviolent Communication
Radical Forgiveness
Trance as Accelerated Learning Technique
Sedona Method
Emotional Freedom Technique (EFT)
Thought Field Therapy (TFT)
Neuro-linguistic programming (NLP)
Accelerated Learning Techniques
Eye Movement Desensitization and Reprocessing
Hypnosis
Matrix Energentics
What People are Saying
