Deborah Ivanoff

About Deborah Ivanoff

Master Business Coach & Facilitator

When most people hit a setback on the way to a goal, something predictable happens: stress spikes, frustration turns inward, and a quiet question surfaces — what’s wrong with me? It’s tempting to give up, turn back, or start over. Again.

I don’t respond that way anymore. Not because I don’t feel it — I do — but because I’ve come to understand something about how change actually works: resistance isn’t a sign you’re doing it wrong. It’s part of the process. Fighting it, or trying to muscle past it, is usually what wears people down and sends them in circles instead of forward.

I learned this the hard way, during a long divorce that brought financial and emotional chaos into my life and my kids’ lives. I remember realizing that if I wanted the relationship with my children I’d always dreamed of, I couldn’t keep doing what I’d been doing. I needed real skills for navigating resistance, difficult emotions, and conflict — or I’d lose the people who mattered most to me.

So I began a lifelong journey of training and mentorship to master the change process, especially in high-stakes, emotional situations. When I started seeing the results in my own life — stronger relationships, a renewed sense of productivity — I knew I had to share this work with others.

I do this through private 1-1 coaching programs and by speaking to organizations interested in supporting real, lasting change.

Check out the links below to learn more.

25+ Years Experience

Since 1999, I have been coaching high-level professionals and organizations to achieve the next-level of financial and creative success through coaching that addresses the #1 problem- “Resistance” in the form of what feels like Emotional Sabotage.

When you have the talent, the desire, the drive, and the vision but you aren’t achieving results, there is often nothing faster and more effective at getting to the root of the problem than strengthening your Emotional Flexibility and reconnection to the Guidance contained within the Resistance. This isn’t a “nice to have” or another skill on your resume, this is the lynchpin of all lasting, highly-effective businesses and relationships.

I often wonder what the world would be like if everyone, whether a parent, an entrepreneur, an employee or CEO knew that through Emotional Flexibility and tools to overcome Resistance, all good things could become possible? 

If you knew that you had a proven process to work through challenging emotions and conflicts you used to avoid, and you could get all of that “negative” energy back, how much more could you innovate/earn/give?

Education / Skills

Ethical Coaching Collective
Certified Integrative Change Worker

Southern Oregon University
Certified Mediator, State of Oregon

Quantum Spirit International
Certified Coach
Master Level Coach
Certified Coaches Instructor for Quantum Spirit International

Teleclass International
Certified Telecourse Leader

Belford University
Masters in Spirituality
PhD in Life Coaching

Global Sciences Foundation
with Joe Vitale & Steve G. Jones
Law of Attraction Practitioner –
Advanced Certification
Certified LOA Wealth Practitioner
Certified Advanced LOA Wealth Practitioner

Universal Light Church
Minister

Being The Solution
Certified Being Coach
Certified Being Instructor

Current Studies
Integrative Change Work
Hypno-Psychedelic Facilitation
Trauma-Informed Coaching
Unshaming Work
Open-Focus Brain 
Nonviolent Communication
Radical Forgiveness
Trance as Accelerated Learning Technique
Sedona Method
Emotional Freedom Technique (EFT)
Thought Field Therapy (TFT)
Neuro-linguistic programming (NLP)
Accelerated Learning Techniques
Eye Movement Desensitization and Reprocessing
Hypnosis
Matrix Energentics

What People are Saying

"Deborah, thanks to you and our coaching, I just had my best month ever, pay wise, as an insurance agent this month. It’s an amazing feeling of accomplishment and what’s more exciting is that I have set a new bar for my future monthly paychecks. So grateful!”
Ana Saucedo
Ana Saucedo
Insurance Agent
"Of all the education and coaching I purchased this year, the program I did with Deborah was the one that really worked, that had an impact, that was effective and had the greatest value.”
Ken Crotts
Realtor
"I'm getting what I want so fast and easily now. Deborah helped me learn how to maintain a sense of well-being in myself so I no longer have to live with stress and worry.”
Martye Kendrick
Attorney, Houston
"Deborah really knows how to see beneath the surface to what's going on with a person's life, with their "being", and help them make the changes they want across many parts of their life. She's been part of my A Team of resources I call on when I'm stepping out of my comfort zone and want to succeed with speed and ease.”
Thach Nguyen
Thach Nguyen
Thach Real Estate Group, Seattle

Are you suffering from self-sabotage? Watch a short presentation to learn what to do about it.

Resistance Cycle™
Bridge Newsletter

Supporting your transition from here to there.

THE BRIDGE NEWSLETTER

Exclusive content inside. No spam.

Close
Scroll to Top